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Mont Blanc

For a long time period, the Montblanc brand was symbolic of outstanding writing tools. Then, during the mid-1990s, the company located in Hamburg, Germany, decided the time had come to be expanded its brand offering of expensive commodities by adding swiss wrist watches. The most important items of Montblanc Montre SA, located in the heart of horological area, Le Locle, Switzerland, were presented in '97, and from the moment, the brand has put a large amount of hard work into earning the approbation of rather sceptical watch connoisseurs. A result of all this hard work is a well-balanced collection that is aimed at adults with a taste for modern swiss wrist watches. However the men's watches in particular likewise have appeal for the more conservative aficionado, who appreciates the similarity in look between the swiss watches and Montblanc's writing instruments.

In the form of supportive solution, Montblanc's parent company, the Richemont Group, has placed the little manufacture Minerva, which it bought at the beginning of '07, at the disposal of Montblanc Montre SA. Minerva is known primarily for its elegantly created chronograph movements.The Minerva Institute has actually been created to function as sort of think tank at some point, a location where young watchmakers can absorb the old traditions and skills, and also the wealth of experience and the mind-set of the masters. In 2007, the Foundation Minerva began the task of loans and setting up the primary nonprofit projects. In addition, it is preparing displays, workshops, and industry meetings to make the competences of the institute available to as many people as it can be.

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